SE Mobile Games: Sony Ericsson teams up with SM Malls and Unicef in campaign “Spread the Smiles”

Wednesday, June 3, 2009

Sony Ericsson teams up with SM Malls and Unicef in campaign “Spread the Smiles”

I am very happy that I am very happy that Sony Ericsson taking part in fund raising for the unicef campaign “Spread the Smiles”. Its really a wonderful support from the Sony ericsson and i think every one has to be a part of it. Gud Luck Sony Ericsson.

you may not be an A-list star hounded by paparazzi and admirers alike, but thanks to a new campaign by Sony Ericsson and SM Malls, your smiles can still command a seven-figure sum.

Launched last week, “Spread the Smiles” aims to collect a million smiles to raise P1 million. The fund will then be donated to United Nations Children’s Fund (Unicef) to support the organization’s local initiatives for primary education.

Patrick Larraga, marketing manager for Sony Ericsson, said the campaign hopes to attract 1 million smiles before its deadline on June 30.

He said Sony Ericsson will donate P1 for every smile collected in Sony Ericsson “smile booths.” Meanwhile, a P20 donation will give donors a Digiprint photo printout, raffle ticket to win a Sony Ericsson C150 Cyber-shot phone and a spot in the Smile Wall, which will rise in SM City North Edsa Sky Garden Bridgeway. Read More Sony Ericsson teams up with SM and Unicef in campaign

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